I love that more museums and art institutions are getting into new current ways of spreading information about the work and artists that will really encourage a younger generation to participate in a way that is natural and comfortable for them.
Here’s the thing about this one, it costs $2.99. I understand that they cost quite a bit to make and donors don’t grow on trees but let’s be frank, say 10,000 people buy it, is that $29,999 really worth it when maybe 20,000 people might have downloaded it for free and you would have gotten the word out about your museum a little broader?
I’ll be honest, I’m not going to get it because I’m cheap and I would rather spend that $3 on a fancy coffee drink or a coconut water* or…something. I know I’m spoiled because so many apps do come for free or for $0.99, but I still can’t rationalize** this much for an app. I am just curious to know the rational behind this, because I can’t imagine that the app is more about spreading the word of art and Warhol and the museum’s mission than it is about making an extra buck.
Maybe I’m just cheap?
*I’m totally going to the gym today, so I really need to be hydrated, you know?
**The economy and stuff.