hyde or die

About

I consider myself an artful blogger. What more can I really say?

“When your board asks ‘how is our attendance’, you can answer: do you mean how closely does our audience match the socio-economic composition of our metro area? Because the ‘how many bodies crossed the entrance’ question should be of no more interest to a museum director than it is to the owner of a shopping mall. The question for both should be how many transactions were made with our visitors—and in our case, the transaction is artistic, intellectual, and emotional, not monetary. After all, admissions income makes up less than 5% of museum budgets nationally, so there’s a poor business case to be made for increased attendance.”

— Maxwell L. Anderson

July 11, 2012, 8:28am