“The first step is to familiarize yourself with the gallery program. It is an instant red flag when an artist walks into the gallery and asks a general question like, “Does your gallery show figurative work?” I suggest following a gallery program for at least 6 months to a year to determine if your work would be a good fit. Once you have narrowed it down to a few galleries that you are interested in working with introduce yourself to the staff and ask if and how they accept submissions. Many will say no but some will say yes. A well edited presentation of selected works is key. Less is more. One final note: don’t walk in with a portfolio of work and ask someone to look at it on the spot. For more on this topic, I refer artists to the great book Artwork by Heather Darcy Bhandari Jonathan Melber.”
— On artists submitting their work to galleries…