» MoMA's homage to Franklin Gothic
Museums can be typeface geeks too.
hyde or die
Remember when I told you about the Meet Me books MoMA was doing to help families dealing with relatives who were suffering from Alzheimer’s disease? They have created a website to correlate with that. You can read more about it here.
When approached by Francesca Rosenberg to design the Meet Me publication for MoMA’s Access Programs, we were given three criteria:
1. Must use hot-pink color. (I’m not kidding. If you know Francesca Rosenberg, MoMA’s Director of Access and Community Programs, you would know that this is a legitimate request.)
2. Don’t make it look like a guidebook (even though, in its essence, it is a guidebook).
3. Make the content accessible to three diverse audiences: museum professionals, care organizations, and individual families.
The unusual color request was just one sign of how MoMA’s Access Program educators were contributing to an ideological shift in the way both institutions and individuals think about Alzheimer’s disease. This was not going to be just another black-and-gray manual. The intention was to create a book that was uplifting in both function and form, focusing on the fact that life can still be meaningful and joyful for these families, a book that embodies the mission and focus of the Meet Me at MoMA program. This was going to be a book about inspiring meaningful interactive experiences, making connections between people and art, and making art accessible. It would be anything but a guidebook.
The project has personal meaning for the design team as well, because each one of us has either a family member or acquaintance who has been affected by the disease.
I think this is such an amazing idea, MoMA already does such great public programs, but this is a totally new way to reach out to a (probably very overlooked) new demographic. Also, I wonder what the applications of something like this would be in the field of occupational therapy?
Ernesto Neto Navedenga, 1998
Hey Greater New York Area-ers,
MoMA is installing this sculpture (probably as we speak) and it will be up for view on Friday, the 22nd. I’m not going to beat around the bush, you should go check this out, ASAP. Why wouldn’t you want to? It looks kick-ass and weird. Let me know what you decide to do.
xx.
Hyde
Behind the scenes with Gabriel Orozco at MoMA. His exhibition is on view through March 1.
Orozco is an incredible artist who is more than capable in multiple mediums. He is never inhibited or restricted by his materials or subject matter. His sculptures are some of my favorites and I can’t imagine how much better they are in person. So to make a long story short…Go check it out.
Oh MoMA, being cheeky when you go to the wrong screen.
Now you know that Ed Ruscha is useful in other situations than just making you look cool at work because he’s on your wall. Practical applications of art.
New York’s city council has approved a proposal for a new tower next to the Museum of Modern Art that will rival the nearby Chrysler Building in height.
The controversial 82-storey tower had been opposed by local residents’ groups in midtown Manhattan, who say it is too tall.
Designed by French architect Jean Nouvel, it will combine exhibition space for MOMA with 100 hotel rooms and 150 apartments.
MOMA, one of the world’s most prominent modern art museums, sold the land to the Hines Real Estate Co. which is behind the project.
It will lease about 40,000 square feet of gallery space in the new building, increasing its exhibition space by 30 per cent.
Nouvel, a Pritzker Prize winner, has designed a 305-metre tower with a structural steel exterior that tapers upwards to a series of crystalline peaks. The art deco Chrysler Building, completed in 1930, is 319 metres. via…
