» LACMA recieves $150,000 in gifts for the film program
Hollywood Foreign Press Association and Time Warner Cable,
in partnership with Ovation TV, commit $150,000 to keep films rolling while LACMA rebuilds a larger, sustainable long-term program
Los Angeles—The Los Angeles County Museum of Art (LACMA) announced today gifts of $75,000 each from the Hollywood Foreign Press Association and Time Warner Cable, in partnership with Ovation TV, to extend continuous film programming through next summer. In addition, Time Warner Cable and Ovation TV have made an in-kind contribution of over $1.5 million to market the film program across their multiple media platforms, both locally and nationally. The donations follow the museum’s decision to suspend the weekend portion of the program as part of a larger restructuring to address the program’s lack of donor support and diminishing audiences, and the desire to rebuild a more substantial and sustainable film department as a core curatorial program.
But if you build it, will they come?

