


The MAK Center for Art and Architecture’s new project How Many Billboards? Art in Stead is starting to take shape, with the official opening next weekend.
The MAK Center for Art and Architecture at the Schindler House is pleased to present its most ambitious project to date: How Many Billboards? Art in Stead. This large-scale urban exhibition debuts 21 newly commissioned works by leading contemporary artists, presented simultaneously on billboards in Los Angeles in February and March 2010.
Billboards are a dominant feature of the landscape in Los Angeles. Thousands line the city’s thoroughfares, delivering high-end commercial messages to a repeat audience. Given outdoor advertising’s strong presence in public space, it seems reasonable and exciting to set up the possibility for art to be present in this field. The sudden existence of artistic speech mixed in with commercial speech provides a refreshing change of pace. Commercial messaging tells you to buy; artistic messaging encourages you to look and to think.
I can’t wait to see these going up around town.







